Friday, 11 April 2014

Main Task : Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

(Group Video)

How does your media product represent particular social groups?

(Group Video)

What kind of media institutions might distribute your media product and why?

(Podcast)

Who would be the audience for your media product?

(Blog Post)

How did you attract/address your audience?

(Podcast)

What have you learnt about technologies from the process of constructing this product?

(Group Video)

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

(Blog Post)

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1) In what ways does your media product use, develop or challenge forms and conventions of real media products?



2) How does your media product represent particular social groups?



3)What kind of media institutions might distribute your media product and why?

(Please wait a few seconds until the podcast loads)




4)Who would be the audience for your media product?


Our audience targeted would have been teenagers (13-17). This is because we are around the 16-17-age range and it was easier to delegate a plot line to our age range, as we would know what they would of expected. It is easier to guess what our target audience would be than guessing something that someone older or younger would of wanted.
So we also gave the film a rating of 15 as we saw that content of the film and further content if we had wished to continue filming the film, would be too explicit for younger viewer such as 12.
A female protagonist is shown which was our intention as it highlighted every girl’s scary dream. We have all dreamt about that person that has/was haunting us so we wanted to make it alive by using that theme and emotion into a film. We also put her in a white dress to show the complications/juxtaposition and irony of her and the white dress. As she is wearing an innocent looking dress that classes as pure, her intentions are very much the opposite and challenged the audience.
The audience is very much a typical US story, which shows the mass audience that we could have appealed if we published the whole film sequence.
We used a survey to test our audiences and see what they would want in a film and any films they had recently seen, we distributed online. It showed that the most common age group that would watch a thriller/horror genre film would be 13-25 and therefore that was our chosen audience for our media product.


5)How did you attract/address your audience?

(Please wait a few seconds until the podcast loads)



6)What have you learnt about technologies from the process of constructing this product?



7)Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?


I feel like I have definitely learnt a lot from this process/transition between the preliminary tasks to the real opening sequence. It has allowed me to explore technology and software that wouldn’t of considered touching before and pushed me to try something new.

In pre-production (as we have said before), the location, actors/actresses, clothing and make-up have always been provided for us or we had gone to the simplest measures and take what has been provided by the school. Location was done in the drama studio at school, we used actors/actresses in our group, clothing was what we had one and no one used much make up apart from the fake blood we had made and we had never considered the budget in at all. For our official opening sequence, we had to do recces to check if the location was necessarily ok to film and make sure that the health and safety and risk assessment was filled out so in case of emergency we would know what to do. We researched profiles upon the perfect character image then we searched locally for our actress. Clothing was a dilemma as well as we had to search at charity shops for a white dress but eventually used one that we had. Overall, we had to go great lengths and write every detail upon how we were going to create the film exactly, which in the preliminary task we didn’t consider. It gave me a feel for what conglomerate or independent film companies had to do when creating a film. It is very stressful and distressing to complete deadlines and do constant research with juggling other subjects/homework’s but showed that I needed to put enthusiasm and energy to create something great.

In the production process, we had only done one 2nd unit for the preliminary task for further close-ups etc.… But for the actual opening sequence, we had two 2nd units (4th units if that is possible) that helped to create the film which was a pain but taught me that shot listing and storyboard is ESSENTIAL as that is what you need to make an audience feel empathy like we do in films. In addition, close-ups are essential to a film as when we had filmed for the first time, we only completed a limited amount of close-ups and we didn’t consider putting it down on the shot list. But after trying to edit it, we found that it was very difficult to make a narrative or a flow between each shots and it didn’t purse the edgy film we were looking for. In addition, working with actresses was something that I had never fully done and my friend that helped us out, didn’t want to do constant re-shooting so therefore was harder to complete the shoots. But I learnt that everyone needs an incentive to do something, for Saffron (actress) it was the chocolate but for us it was the final product that we didn’t need a big budgeted amount to create a great opening sequence.

In the post-production process, was a bit easier in terms of editing compared to the post-production task but the constant re-shooting and advice was the set back that I particularly didn’t like but was still apart of the whole process. The preliminary task was very much an editing process that wasn’t emphasized enough and that is why it was very hard to watch even now whereas the official opening sequence helped me to understand how important this part was to allow the audience to give empathy and sympathy to the protagonist. I can now and have developed my skills to create an extremely great opening sequence, which is a key skill as in the future if I will use final cut pro, I can actually create a film. But the advice and critic part that was given by my teachers and peers was the worst part that I did not like because it was hard to know that something that I was so proud of needed more tweaks. Eventually, I learnt that the advice and critic had helped me learn that all film products probably have a few edits that they hated and wanted to change and that any advice that I can collect in the post-production process would be a good as I can make my film better.

In conclusion, from the preliminary task to the opening sequence, I have and had to learn so many ideas and techniques that I may have not been comfortable with but still helped me to understand what they would have to do in the future and if I wanted to join and have a career in the film industry, it would be a good idea that I absorb the advice and techniques now.

Tuesday, 1 April 2014

Danah Boyd and the Audience Of Tomorrow

Dana boyd crop.jpg


Danah Boyd is a social media scholar, youth researcher and works at Microsoft Research, New York Media Culture & Communication and the Harvard Berkman Center for Internet & Society.

I believe she is one of the most influential women in technology.
In 2007, she spoke about the future is terms of many things including, youtube, remix and filming (produding, distributing and consumer : translation,).


 Introduction and General Comments

She said that there are 3 stages to how technology affects practise
1) Translation : Transference from film to digital
2) Localization : The use of digital technology
3) Co-option : Visual effects

So far Danah Boyd has been correct about her hypothesis as many films, two of them being Warner Bros. Inception and Warps Films. This Is England.
Inception had been filmed on film which is a opposite to what she has stated but was transferred onto digital computers to be edited therefore showing that some sort of analog was shown in the film process in addition Christopher Nolan did use some effects to make the film feel life like and therefore this stood by what Danah Boyd has said. In addition, after the release of the film, some people REMIXED the film and took clips that were downloadable and recreated the film to their own liking. This correlated with the third statement - Co-option - and this would be impossible without digitalisation.
This Is England has been filmed digitally with a digital camera using memory to store it. Warps Film is an exact example of the 3 stages. As they created the film digitally, used digital technology to edit it and visual effects may of lacked but probably were illegally remixed but still some visual effects were created.


Teens Today

Danah Boyd commented on teenagers and how they need education and we as adults emphasis how important doing homework and getting a good future is vital for them. But for teenagers they think school is a place where they can hang out with friend, homework is a chore and they can figure out what they want to do with their lives later on. (To be honest, she does have a point.)
But she also spoke about media playing a heavy role on their lives. How in the USA (in 2007) malls and 'movie theatre'/cinemas dominate as a desirable place to spend a weekend. But as time has gone on, teens don't go to see movies in cinemas because they are socialising on-line and talking/communication with people in social networking sites such as MySpace (2007 most popular social networking site).
social-sites-by-growth.png

Therefore, films and tv programmes needed to be online so it is more flexible to audiences (mainly teens as they consume the most) and that is an incredibly big way to boost the consumption level from a institution point of view.

Like Youtube has. Danah Boyd also made a point that 'Internet videos has replaced the TV show' like 'America's Funniest Home Videos' and for UK viewers 'Rude(ish) Tube'.
But now it is easier for individual like ourselves to go out and make a film with a low budget and create hundreds or even thousands of profit.

Danah Boyd makes a few excellent point that has now been completely right. I love watching films on-the-go when I am on a train, flying to a different country and they don't have a film that I want to watch. Therefore by allowing me to go onto a film distribution and consumption company like Apple's Itunes and download a film by paying a small fee, I can watch the film whenever I want without any advertisement or any interruptions.


Examples

Inception allowed us to view the film anywhere any time by buying the dvd or blu-ray, watching it on Netflix, Itunes or Lovefilm, watching it in the cinema where it was available to view in 26 different countries at the same time. So no matter where you were, you could view it somehow. This decreased the priacy as there was no way that you couldn't view it as Warner Bros made it certainly clear that you could view it anytime, anywhere.
But This is England, did not do the same but went the traditional route but only putting it on DVD and premièring it on TV. This probably increased the piracy as there was less access to the film. Unfortunately, they didn't have that much of a budget and therefore could not publicise it as well as Inception did.
So only now, Big global institutions are starting to stream online by working with online distribution services.


My Film

The Visitor could be an example of Danah Boyd's speech. If I were to make it all or even this small opening sequence, I used digital technology such as a camera, cables to import the footage from my camera to the computer, using digital software to edit, colour and export it. I used visual effects to colour grade the opening sequence, title and caption it and make visual transitions with a few of the clips. In addition, any of my friends could watch it and the general could watch it whenever they want because its on youtube and therefore flexible for them.



Thursday, 20 February 2014

Main Task : Process Analysis

Pre-Production:
In the pre-production stage, I believed that this part was the easiest out of the whole process (at the time) but we really learnt about how important the pre production phase, not just through organisation but through filming. If we had spent more time planning the shot listing and storyboarding in detail while having guidance from our teacher then we could of eliminated the need to re-shoot 3 times. Also, working as a team was a key aspect because you needed to understand if the material you presented was satisfying or needed to do more work on.
This helped us to be more organised and make better use of our time.

Production/2nd Unit: 
In the production stage, I thought was going to be the hardest stage but was the easiest in terms of just grabbing the camera and shooting. We were able to use our pre-production pack (such as shot list) to complete the shoot in a given period of time with a few exceptions of 2nd unit shoot (on other days).
This stage really highlighted the importance of pre-production stage but also listening to each other on the day

Post-Production:
The post-production stage, was the most frustrating stage out of all of them but allowed me to use my skills from the preliminary task.

Friday, 14 February 2014

Main Task : Official Film Opening Sequence - 2014 - G321 - Whatever Productions - The Visitor - Final Cut

This is our official final cut opening sequence that we produced.



For this, we had to colour-graded all of the clips to have a cold feel to it. Which wasn't as much hard work but we still had to do quite a lot as we had to make an initial colour that was cold and dark.We applied the cold dark colour to our clips and as we had repeated shots we could save a few shots and reapply them once over viewing the whole opening sequence.





We used the program 'Colour' which we associate with Apple Macs. We had to export our video into the software directly and therefore we could start our colour grading.


As you can see from the larger photo there are 4 rectangles with a line diagonally in the middle. That is where we changed the colour of the image to either make it more blue (bottom left rectangle), red (top left rectangle), green (top left rectangle) and light/er or dark/er (bottom left rectangle)

Wednesday, 12 February 2014

Main Task : The Vistior - 1st Cut and 2nd Cut

File:FinalCutPro.jpgBefore our First Cut Video, we had converted and put all the footage we had on Final Cut Pro. We had edited it all for about a few days realising (also through the advice of our teacher) that it lacked a lot of detailed shots that needed to be acquired such as the hand and long nails, back of the head shots or close-up on nails which was frustrating to accomplish as camera were already booked and took some negotiation with it. After sitting down with our teacher we had obtained a very detailed shot list and storyboard on what we are and going to reshoot. This was very irritating as we had thought that we had filmed everything perfectly, but after some peer work and teacher advice, it was understandable (but still irritating) that we had to film again to accomplish our desirable film.

First Cut



The first cut was not very attractive as the only thing that I saw that looked impressive was the titles. After shooting, we had converted and put all the footage we had on Final Cut Pro again. We had edited it all for about a few days realising that we had disliked a few things and more needed to be added. Because of the constant repetition of shots and the blank spaces between each title. When we had done the second unit shoot, we tried to film every appropriate body part that didn't show too much of 'The Visitor' and that still didn't seem to be enough. In addition, the worst possible event that could happen, came true when the little barn that we had filmed at, had been fenced up and therefore no-one could enter or exit that premise. This meant that we could not film in it or around it for that matter. Also, our teacher spotted a very big hole in the plot where, there was no sense of flow from place to place and after repeated discussion on how to make this better we came up with a few solutions.
Firstly, we had to write another shot list and storyboard.
Secondly, negotiate a time which we can do it and book the camera and accessories again.
Thirdly, we had to re-shoot a few more items of not only 'The Visitor' but also the surrounding to flow the 2 minute clip.
Fourthly, we had recorded our friends voice to go over the clip which would help the audience understand what had happened.
Then redit the clip which became...

The Second Cut



The Second Cut was starting to look better as we had incorporated a few things that we really liked and it started to really feel like a opening scene. With the 3rd time that we filmed, we had shot a few clips of the surrounding woods to fill in the gaps that had black screens as you can see from 0:02 - 0:03. In addition, the clip between 0:35 - 0:36, really allowed us to make it seem that she is going somewhere. Especially, when she talks (which starts at 0:39) its really helps as it give context to the audience. Again, after some peer assessment, we were very proud of the effects used between 0:40 - 0:47 to evaporate her at some times which created this ghostly feel to the film.
Unfortunately, the speech didn't correlate with the visuals and therefore seemed strange which we had to fix immediately. In addition, the screen frame had been off putting and therefore we made the entire screen to the exact frame.

GO TO THIS LINK: http://www.sapirasmediastudies.blogspot.co.uk/2014/02/official-film-opening-sequence-2014.html  FOR THE OFFICIAL FINAL CUT

Wednesday, 22 January 2014

Main Task : Logistics



Wardrobe


In the table below, the listed items are required on the filming day. We have added more columns so later on we can add additional features. We have also included the management of the prop and this means that they are in charge of the property of the prop and ensure that it is where it needs to be when desirable.


No.
Wardrobe
Managed by…
1
White Dress
Sapir
2
Gloves
All
3
4
5


Make-up


In the Table Below, the make-up required to try and create a realistic character.


No.
Make-up
Managed By
1
Mud
Natural Resources
2
White, Brown and black face/body paint
Ella
3
Dark Eye shadow
Emily
4
5


Equipment


In the table below, the equipment that are required to film the opening sequence. We have included again the management of the item and ensure it is there when needed.
No.
Equipment
Managed by…
1
Camera Kit
Ella
2
Tripods (x2)
Emily
3
LED light
Sapir
4
Steady Cam
Sapir
5

Monday, 20 January 2014

Main Task : Risk Assessment



Directorate: Education.                                                                                                          Organisation: Newlands Girls’ School
Activity: Media Studies – AS Course Work Filming.                                                              Planned date for the activity : 18-01-2014
                       
Hazards
Persons at risk
Risk control measures
Risk
Comments
Injury from trips, environment etc
All cast and crew
>Everyone will walks, (no running). Route to different areas risk assessed.
>Crew members are responsible for all equipment which is be kept tidy and boxed at all times when not in use.
>Use of tripod to be ‘guarded’ when in use by creative director and Assistant Director.
Low
Working within the proximity of water.
All cast and crew
Crew  to establish a boundary with the lake prior to filming
Low - Medium
Lost crew or cast
All cast and crew
>Everyone stays and walks as a Unit to the next location.
Double check everyone is present before and after each move.
Low
Lack of unit organisation
All cast and crew
>Director/Logistics Manager creates a list of what needs to be completed by what time on the day/ leading up to it.
>They also make sure that it is successfully implemented.
Low
Road crossing
All cast and crew
Assistant director controls crossings. All cast and crew crosses at designated sites and establishes a position so to have full visibility.
Low
Group movement
All cast and crew
Director responsible for cast and crew relocation and prepares and briefs cast and crew.
Low
Members of the Public
All cast and crew
Members of the public
>Producer to acknowledge the ‘Right of Way’ by members of the public over council land and to be responsible for the acceptable courteous and respectful behaviour of the cast and crew at all times towards members of the public.
Low
Weather
All cast and crew
>Producer must be aware of the weather forecast for the day and make contingency plans as appropriate.
Low
Breakdown in communications
All cast and crew
>Creative director will carry mobile phone and have numbers of all crew and supervising Newlands staff member.
Low
Crew member becoming incapacitated
All cast and crew
>Assistant Director must carry emergency contact number for school/ supervising Newlands staff member.
> School must have system in place for dealing with such a situation by having supervising Newlands staff member 'on call' during the period of filming.
Low - Medium
Crew briefed before departure. Senior Newlands staff member ‘on call’.
Manual handling
All cast and crew
>All cast and crew advised to limit the amount of personal luggage ‘on set’
>Filming equipment to be ‘double handed’ when necessary. 
Low
ALL equipment light and manageable and can be managed ‘single handed’.
First Aid
All cast and crew
>Director  responsible for access to First Aid facilities and have to hand ALL emergency contact numbers for ALL emergency services
>Assistant Director to have details of local Hospital for Accident and Emergency.
Low